Case Study for Trap Ease America (Marketing) - 967 Words

Case Study: Trap ­Ease America 1. Trap ­ Ease only has a once ­in ­a ­lifetime opportunity because the investors see that this product has big potential since the idea is great. The investors saw the product and automatically saw that people would buy it since it is such an easy and clean solution to something associated with messy and violent. The information needed to evaluate the opportunity is the study of the market, competitors, and other products. Also, the awards and buzz surrounding the Trap ­Ease also helped the investors see this as a high potential. The positioning of Trap ­Ease is centered around dead mice and the product. They really value their product and want to show its usefulness. The group’s mission statement†¦show more content†¦There should be ads in the department stores they sell in, tv commercial, and even the internet. If this was blended in with the other â€Å"P’s† , it will have a stronger presen ce in the market. 5. Trap ­Ease America, although being an all new and mess ­free way to get rid of mice and rats, has at least one major competitor: the original mousetrap. The mousetrap has a big advantage in that it has been around since 1876 so many competing companies, like Ortho,, distribute them. Iit has a big place in the market. Also, it has reached all of its possible market target. Whenever there is a rodent problem in a house, it is the first solution that comes to mind. Other competitors are companies that sell poisons and noiseless plug in devices that sell from Riddex and Motocomo. Trap ­Ease is in its inception and will fight its way through the competition with the idea of a mess ­free way to rid the pests. 6. The first thing I would do would be to applaud Martha for her work alone and then hire an actual marketing strategy team. Marketing strategy is too big of an area to cover with only one person. You need other people to focus on dif ferent areas that set up the marketing logic. The best control procedure would be the strategic control. The company needs to first set a better basic strategy and then continually check if it matches the opportunities. This changes how the company approaches the marketplace. Another control that would work well would be theShow MoreRelatedMouse Trap Cases1428 Words   |  6 PagesMarketing Management Trap Ease Case By : FAJRI RAMADHAN Magister Management – Eks XVII 1. Martha and the Trap Ease America investor feel they face a â€Å"once-in-a-life-time opportunity†. What information do they need to evaluate this opportunity? Information that they need is to see if there are any Companies ( competitors ) that produce similar products (mousetrap) do not have the similar technology with Trap-Ease product, that they have a better mousetrap, efficient andRead MoreTrap-Ease America: the Big Cheese of Mousetraps1483 Words   |  6 Pages Faculty of Business and Economics Graduate Program ADVANCED MARKETING MANAGEMENT, MKT.500 Case Study one: Trap-Ease America: The Big Cheese Of Mousetraps Presented To: Dr. Ziad Haddad Presented By: Shady Habboub Fall Semester 2009-2010 1- The Mission Statement of Trap-Ease America: â€Å"We want to free your homes from mice. Fathers: you can protect your families easily and safely. Trap-Ease America is your state of the art solution† 2- The opportunities thatRead MoreCase Study : Trap Ease America837 Words   |  4 Pages Aulus Argollo Case Study: Trap-Ease America 1. Trap-Ease only has a once-in-a-lifetime opportunity since the investors enjoyed the idea and that it has great potential.The idea for a product that takes care of a rodent in a very clean and effective way is excellent, and investors saw this an agreed. To evaluate this opportunity though, Martha and her group has to see if this is a product that people are in need of because regardless of it being a good idea, there was no search to see if thereRead MoreTrap-Ease America2828 Words   |  12 PagesPrinciple of Marketing(Mkt-101) Case Study on: Trap-Ease America Prepared For: Md. Anamul Haque Rubai Lecturer, Dept. BBA East West University, Dhaka. 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Counrywide Financial Free Essays

Countrywide Financial: The Subprime Meltdown 1. Are subprime loans an Unethical financial instrument, or are they ethical but misused in a way that created ethical issues? In my opinion I think subprime loans is an ethical in some ways but for the most part it’s got misused. One way that I think subprime was misused was the fact that when the economy began to slow down, people started working more and earning less money, subprime lending continued to lend to increasingly risky buyers. We will write a custom essay sample on Counrywide Financial or any similar topic only for you Order Now Another cause of misusing subprime lending was the fact that they allowed real estate appraisers to inflate the value of a home to insure loans would go through 2. Discuss the ethical issue that caused the downfall of countrywide Financial. One of the Ethical issue that cause the downfall of countrywide financial is the allegations that accused them of increasing its profit by offering subprime loans to people who qualified for regular loans. Another Ethical issue that caused countrywide financial to there downfall was the fact that they gave out liar loans. Liar loans were loans that required no proof of borrowers income or assets allowing consumers to purchase homes while having few or no assets. Many homeowners with liar loans could not pay their mortgages nor were they able to refinance their homes. 3. How should Bank of America deal with potential ethical and legal misconduct discovered at countrywide? One of the ways I think Bank of America should deal with potential ethical and legal misconduct is by dealing with all the lawsuits that have been filed against the company for dumping homeowners with predatory loan practices. Something else I think Bank of America should start doing is managing Countrywide’s debt by helping homeowners by reducing there interest rate so the foreclosure rate could get lower. How to cite Counrywide Financial, Papers

The Grand Master of Sociopaths free essay sample

A sociopath is a person with an antisocial personality, usually a criminal who lacks a sense of moral responsibility. In the comic book, television show and movies; the character the Joker is the king of Sociopaths. He again and again commits crimes with no hint of remorse. The Joker has much charm. He charmed his way into convincing a psychiatric counselor into letting him out of his holding cell. He convinced her that they were meant for each other. This same psychiatric counselor would end up being his infamous partner in crime Harley Quin, who continually falls for the Joker’s charm. The Joker is very manipulative as well. He believes that no one else in the world matters except himself and Batman. So he uses Harley Quin as a toy for his own pleasure. He also acts up his insanity so he can stay in Arkahm Asylum which is a psychiatric hospital instead of being stuck in an uncomfortable jail cell. We will write a custom essay sample on The Grand Master of Sociopaths or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He has a Grandiose sense of self. The Joker feels that everything is entitled to him. He believes it is his right to have. He thinks that Gotham City is his city. He also believes that it is his right to kill Batman and no one else’s. The Joker has no lack of remorse or guilt. He has killed countless people and has tried to even kill Harley Quin on several occasions. He is infamously known to use his own Henchman as target practice. The Joker has an incapacity to love. He has an intense need for The Joker is the definition of a sociopath. He is the grand master of them all. All I can say is thank goodness he is a fictional character and not running rampant through our streets.

Why the Reverse PIN System Is Not in Use

Why the Reverse PIN System Is Not in Use Does typing in a reverse PIN at the bank ATM machine really call the police? Since 2006, a raft of emails and social media posts have helpfully suggested that people being forced by robbers to withdraw cash from an ATM machine could summon the police by entering their PIN number in reverse order. If you should ever be forced by a robber to withdraw money from an ATM machine, you can notify the police by entering your Pin # in reverse,  one widely circulated email reads. So, let’s say you are able to actually do that – naturally and quickly – with a pistol sticking in your ribs  during a robbery at your banks automated teller machine. Will the police automatically be summoned to the crime scene? No. In reality, the idea of a reverse PIN is just that - an idea whose time has not come, even though the technology exists. Heres the question: If the idea of a reverse PIN alert system sounds great, and its already been invented, whats the holdup? Reverse PIN Questioned by Government Federal legislation signed into law by President Barack Obama in 2009 raised hope that reverse PIN technology, an attempt to provide more safety for consumers who use ATMs, might be put into use. The Credit Card Accountability Responsibility and Disclosure Act of 2009 mandated that the Federal Trade Commission study the cost-effectiveness of making available at automated teller machines technology that enables a consumer that is under duress to electronically alert a local law enforcement agency that an incident is taking place... Banks interviewed by the FTC reported that they had never installed any type of emergency-PIN system on their ATM machines and had no plans to do so in the future. â€Å"FTC staff learned that emergency-PIN technologies have never been deployed at any ATMs, reported the FTC. The respondent banks reported that none of their ATMs currently have installed, or have ever had installed, an emergency-PIN system of any sort. The ATM manufacturer Diebold confirms that, to its knowledge, no ATMs have or have had an emergency-PIN system.† The study, made public in April 2010, suggested that the reverse PIN system or alarm buttons would not stop or significantly reduce ATM robberies and could even â€Å"increase the danger to customers who are targeted by offenders.† While there may be some potential for decreasing ATM-related crime and injury, there is also the possibility that emergency-PIN systems will have little or no effect, or that they will even increase injury, the FTCs Bureau of Economics reported. How is that possible? Reverse PIN Opposed by Banks The FTC study warned that the reverse PIN system might actually increase the  physical danger to the victim because of the difficulties distressed customers may experience in using the system. Banks that cooperated by the FTC study said customers who fumble while trying to type in their reverse PIN face a real risk of personal harm. There are ... concerns that customers under stress may be unlikely to remember the reverse of their PIN, which may place them in greater danger should the perpetrator figure out what they are attempting to do and escalate the situation, Bank of America told the FTC. So what is a customer to do in the event of a crime? Comply, Wells Fargos senior vice president for ATM and store strategy  said. If a crime is being committed, we believe the safest course of action is for a customer to comply with the demands of their attacker, he wrote to the FTC. How Reverse PIN System Would Work A reverse PIN system would allow distressed ATM customers with a bank card PIN of 1234, for example, to enter this number backward, 4321, and automatically send an electronic relay message to a dispatch center or the police, alerting them to the customers location. Bogus Reverse PIN Email One of the most widely forwarded emails wrongly claiming the reverse PIN system is in use reads: LIFE-SAVING information!!!GOOD INFORMATION TO KNOW ABOUT.PLEASE PASS THIS INFORMATION ONTHE RECENT TRAGEDY OF A YOUNG WOMAN BEING KIDNAPPED ANDEVENTUALLY KILLED; AFTER SHE HAD REPEATEDLY GIVEN THE KIDNAPPER A WRONG PIN TO HER ATM CARD. IF SHE KNEW THE METHOD BELOW, SHE COULD HAVE BEEN SAVED. SO I THINK IT IS IMPORTANT ENOUGH TO LET YOU KNOW!!!!!!!!!!!!!IF YOU SHOULD EVER BE FORCED BY A ROBBER TO WITHDRAW MONEY FROM AN ATM MACHINE, YOU CAN NOTIFY THE POLICE BY ENTERING YOUR PIN # IN REVERSE.FOR EXAMPLE IF YOUR PIN NUMBER IS 1234 THEN YOU WOULD PUT IN4321.THE ATM RECOGNIZES THAT YOUR PIN NUMBER IS BACKWARDS FROM THE ATM CARD YOU PLACED IN THE MACHINE. THE MACHINE WILL STILL GIVE YOU THE MONEY YOU REQUESTED, BUT UNKNOWN TO THE ROBBER, THE POLICE WILL BE IMMEDIATELY DISPATCHED TO HELP YOU.THIS INFORMATION WAS RECENTLY BROADCAST ON FOX TV AND IT STATES THAT IT IS SELDOM USED BECAUSE PEOPLE DONT KNOW IT EXISTS.PLEASE PASS THIS ALONG. Fast Facts on Reverse PIN Technology Entering a PIN number in reverse order at an ATM machine or other electronic account verification devices will not automatically notify or summon the police.Though the reverse PIN notification technology† exists, its use is opposed by both the U.S. government and the banking industry due to the possibility of physical harm to customers who struggle to use the system while under great stress.The banking industry and law enforcement officials are continuing to work on the development of an automated ATM police notification system that will not further endanger customers. Updated by Robert Longley

Definition and Examples of Correlative Conjunctions

Definition and Examples of Correlative Conjunctions In English grammar, correlative conjunction is a phrase that joins together two other  words, phrases, or clauses. These conjunctive pairs, as they are sometimes known, are used commonly in everyday communication.   How to Recognize Them The elements connected by correlative conjunctions are usually parallel  or similar in length and grammatical form. Each element is called a conjoin. An easy way to spot them in a sentence is to remember that they always travel in pairs. Conjoins must also match: nouns with nounspronouns with pronounsadjectives with adjectives These are the primary correlative conjunctions in English: both . . . andeither . . . orneither . . . nornot . . . butnot only . . . but also Other pairs that sometimes have a coordinating function include the following: as . . . asjust as . . . sothe more . . . the lessthe more . . . the moreno sooner . . . thanso . . . aswhether . . . or Used properly in a sentence, correlative conjunctions (shown in italics) look like this: I like  not only  to be loved  but also  to be told that I am loved.I have  neither  been there nor  done  thatIn the end, we will remember  not  the words of our enemies  but  the silence of our friends. All of these sentences can be broken into two separate sentences, and their overall meanings will not change. Correlative conjunctions allow you to compare and contrast, giving your language additional context. Proper Parallel Structure There are a number of grammatical rules governing how to use correlative conjunctions properly.  One common mistake that English students make is not pairing the proper preposition by using a conjunction. For example: Incorrect: The cabinet was designed not only for storing linens but also protecting wool clothing.Correct:  The  cabinet was designed not only for storing linens but also for protecting wool clothing. This rule extends to pronouns and antecedents as well. When joining two subjects (the antecedents), any pronoun that follows must agree with the closest antecedent. Look at this example: Incorrect: Neither your mother nor her sisters are planning to donate her portion of the estate to charity.Correct:  Neither your mother nor her sisters are planning to donate their portion of the estate to charity.Incorrect: Either the twins or Bobby will say they cant go.Correct:  Either  the twins or Bobby will say he cant go. Another thing to remember is that correlative conjunctions can only join two other words. Joining three words looks awkward and is grammatically incorrect. For instance: Incorrect: Either lead, or follow, or get out of the way.Correct: Either lead, follow, or get out of the way. Sources Mikoluk, Kasia. Correlative Conjunction: Basic Grammar Rules Explained. Udemy.com. 15 May 2014.Sherlock, Karl. Correlative Conjunctions. Grossmont.edu. 9 February 2015.Write.com staff. Correlative Conjunctions: What Are They? Write.com. Accessed 21 March 2018.

Performance pay at Safelite Auto Glass Essay Example | Topics and Well Written Essays - 1000 words

Performance pay at Safelite Auto Glass - Essay Example The proposed PPP (Performance Pay Plan) plan introduced at Safelite was initiated with the objective of increasing productivity in installation of glass units Problem arrived when it was observed that productivity in the company has become significantly low. Workers were capable of installing more but their output was not up to the mark. PPP was introduced as it can motivate workers, enhance productivity and permit the employer to differentiate among the payments to his employees. PP Plan is assumed to be an effective plan for enhancing organizational climate which was not in line with the policies of Safelite. The organizational climate determines several features of a company inclusive of responsibility, rewards, standards, flexibility, team commitment and clarity. Problems encountered in the company, are related to lower productivity and the subsequent lower sales volume. The proposed PPP is estimated to boost up the company’s morale, sales and also build long lasting relat ionship between the company and employees, partners and customers. Thus, the plan can be measured to be addressing the productivity problems encountered in the company. As evident form the case, due to implementation of PP Plan, conflict may result in between employees and managers because employees would seek for maximizing their output while managers might pay more attention towards deterioration of quality levels. Employees might pose resistance in introducing new technologies as they might feel that the new technology would have an impact on the standards of production. There might even be reduced willingness of suggesting new methods of production on the part of the employees. There can be increased complaints from the employees that machines and equipments are not properly maintained and that might arrive as a form of excuse. Experienced workers might be reluctant in helping new employees as they will have to keep high focus on their personal level of performances. All these c onsequences can lead to eminent mistrust between management and workers. Assurance of maintaining equipments all the time will be required. This might lead to increased maintenance cost for the operational department and in turn would definitely have an impact on the financial performance of the company. Solution 2 Pros and Cons of Switching from Wage-Rate to Piece-Rate Pay and Evaluation of Safelite Workers There are several advantages of piece rate system of payment that will be enjoyed by Safelite through the step that it has taken for switching from wage-rate to piece-rate system. The first advantage of piece rate system is that it encourages the efficient workers. The workers who are inclined towards working efficiently are motivated to enhance their level of performance and thus results in greater output volume for the company in turn. Through the switching decision, Safelite will be able to reduce idle time which had been an immense problem in its operation. The adopted syste m would provide incentives to workers for adopting improved method of production that will result in their improved earning as well. Safelite would be now able to determine the appropriate cost of labor per unit for submission of quotation. This system would even reduce the production cost per unit due to increased production volume. Another cost will also be reduced through this system which is supervision cost. The advantages are achievable but the switching can also result in certain disadvantages for the company. Review of the past records suggest that piece rate system is not helpful in production of quality outputs as the workers are more concerned about quantity

Mortality Rate Research Paper Example | Topics and Well Written Essays - 500 words

Mortality Rate - Research Paper Example Adjusting the mortality rates is important if we have to compare populations of age-sex groups or belonging to different time periods. â€Å"In order to avoid errors in interpretation, mortality rates must be adjusted to a common population with a known age structure† (Hispanic Health Homepage, 2001). Thus, we standardize the mortality rates. This also called adjustment to calculate mortality rate and its significance is seen when we observe that there are many diseases that occur at different rates in different ages. For examples, cancer occurs most often in elder people while physical injuries happen to younger age group within the same population. So, when we age-adjust the statistics, we can tell what health conditions the population is suffering from and what are the mortality rates when compared with other populations (Department of Health, 1999). If we use unadjusted mortality rates, then this comparison is not possible and it also becomes difficult to interpret the dif ferences between the mortality rates of different populations or different time periods. Question2 Adjusted and unadjusted mortality rates are useful for healthcare organizations in decision making process in that when a speedy result is required in making comparisons of health conditions or mortality, then crude or unadjusted rates are sufficient.