Case Study Zumo Essay

You will notice during your reading that some of your recommendations offered during the debriefing oh our oral presentation have not been met, including the change of our logo. This reflects in any way an act of negligence or a lack of rigour. Indeed, we are convinced by some of our ideas, so we prefer to develop you them so that you join there rather than suppress. Hope you like it, enjoy your reading. Sincerely, Laurie and Emilie. Zumospa would like to make Zumo a global brand; the company needs to reposition Zumo for the international market. Zumospa would like to launch a global campaign focussing first on South America, Mexico, The Southern states of the US and Japan, where they have regional offices. Zumospa is a food and drink company based in Valencia, in Spain. Zumo is the best-selling sports drink in Spain. In the last financial year, Zumo contributed â‚ ¬30 million to Zumospa’s annual sales revenue, accounting for 20% of the company’s total turnover, and 4,5 million in profits. It is Zumospa’s cash cow, generating more revenue than any other of its products. The drink contains vitamin and a secret ingredient: â€Å"herbora†, made from roots of rare African plants. Scientific studies results about its formula and proved that the body absorbs Zumo faster than water or other soft drink. Zumo offers four flavours: classic, light, kiwi and strawberry. Zumo is now sold all over Europe. It has a large channel of distribution: the drink is distributed mainly through grocery stores, convenience stores, and supermarkets, also through sports clubs. Sales generated through contracts with professional leagues, such as football, golf and tennis associations. Press, TV and radio advertising is backed up by endorsement contracts with famous European footballers and tennis stars. Which is a pity; it’s that this drink is sold only in Europe. Such a success deserves to be applied internationally. The sports drink market is the most rapidly growing segment of the world beverage market. The market is very competitive, with major companies such as Coca-Cola, Pepsi Cola another fighting for market share. We can expect an Entry Barriers from the existing market on each country. Product strategy: Zumo’s new face Even though Zumospa has been going well in Spain, if we go and run a business with the same brand name â€Å"Zumo† and similar image to the USA, Mexico, South America, and Japan, it would be possible to make the countries rouse antipathy. The reserve for the foreign products is increasing. Initial research suggests that Zumo is perceived, as a Spanish drink, and its close identification with Spain may not be suitable when developing a global brand. We will discard old perspectives towards the markets, especially when we expand our services or products to international market, which have different cultural foundations. An energizing drink is a drink that gives a renewal of energy to the consumer, not to confuse with an energy drink dedicated to the hydration of the sportsmen. In most case, an energizing drink contains a concentration rather high of caffeine and sugar then, according to the specific receipt of each product, of the extracts of plants like the guarana or the ginseng and various molecules like the bull-fighting one, of the vitamins B, the arginine, creatin, etc.†¦ As we know, Zumo just contain vitamin and African plants, and scientific have recognized the energy inputs of natural products used. We believe it’s important to emphasize this point, which represents a competitive advantage of the products to its competitors. That’s why we propose several solutions to refresh Zumo, and highlight the brand’s values. In addition, for a brand to be global, its logo, name and slogan must be recognized and perceived like a familiar for all people. We invented a new name, logo, slogan and packaging for the drink, in order to anchor a positive image of the brand in the minds of consumers. Talking about consumers†¦ Zumo is positioned as an energy product for fitness conscious people, especially sportsmen and women between the age of 20 and 35, and even the older athletes. We succeeded in Spain with this target market and we will continue to maintain it in international market. The scope of the drink matches these consumers. Athletes support the values of the beverage, recognize its qualities. They represent our main target. But our customers can extend far beyond sportsmen. Indeed, people are concerned more and more about health, and pay attention to the ingredients contained in what they eat and what they drink. We can expect to receive more in addition to consumers through the properties of the drink. In order to stretch our consumer panel, the drink will be offered in different version, like in Spain, where the drink is proposed with kiwi and strawberry. A version of the drink sugar-depleted will be deployed in each country. With regard to the different fragrance (cherry, mint, etc.) depending on the country concerned by this development. But before that, it’s necessary to perform a complete redesign of the brand, to give an image more correlated with the drink’s values. A new name, for a new fame The name Zumospa is focused as a Spain brand, to Spanish language. It’s clearly a household name. It’s necessary to reinvent it, for a more international name. This name must be euphonic, easy to pronounce and memorize. Zumospa is a Spanish product; it means the fruit juice in Spanish. †¨In Spain, this product is much known, but not in the other countries because it is only sold in Spain. †¨We so had to find a new name, so that he must be significant for all that is why we chose the English language, it is going to give a modern and young tone. And especially all the consumers and the future consumers will understand it NED Natural Energy Dring NED Natural Energy Dring The new name has to express the benefits of the product, that it represents the drink, a powerful, energetic name and especially that it shows highly rated natural of this energy drink. We had found several names as for example: Strong Jet, Big Torrent, NED or TORERO. Having hesitated a lot, we selected NED (the Natural Energy drink), it is very simple because it is the definition of the product but it is particularly easy to pronounce for the most part of country, it is short and precise. It is also necessary to respect the administrative formalities; we shall thus have to register the name of our product to protect it from any copy, to WIPO (the World Intellectual Property Organization A little makeover It exists on the market of the drink big competitors as Pepsi, Coca Cola but especially on the market of energy drinks as Red Bull. In order to compete against big competitors like Pepsi and Coke, especially Red Bull, and reshape the image of the drink, we think we should redesign the logo. The current image is too simple, too Spanish and cannot create strong impressions in foreign customers. Pepsi and Coke have been known as calorie products while nowadays more and more people are paying attention to healthy product. So we will focus on marketing that Zumo is energy drink with low gas, glucose and with natural ingredients. That’s why, in the logo, we have combined the Hulk’s arm with a small daisy. We wanted to show it in the logo so that the customers realize of highly rated natural of the product To represent the energy values of the drink that brings strength and force, we used the Hulk arm that represents, in our opinion, an icon of physical force. To show that this strength comes from the earth, we combined with this image of a small daisy, reminding the natural aspect of the drink. The particularity of this logo is the contrast between the powerful arm and the delicate flower, held in his hand. In addition, the colours are sparkling and strongly recall the ecological context (green, yellow, white). The specificity of the image will allow that it’s permanently implanted in the mind of the consumer. After the logo, we have decided to occupy us of the slogan. We thus needed a small sentence, which represents the logo but especially the product. As we used Hulk as image of Zumo, we decided to stay in this spirit of great powerful, but natural strength. Having thought a lot we have chooses † Great Get the Natural Strength â€Å". Obtain the strength by drinking our drink, a strength nature but very powerful. We thus used play on words to insist well on the natural fact of the supernatural product and the strength of Hulk. And a suitable outfit Our main target being athletes, as well as all active people, we decided to adapt the new packaging for their needs. In addition, it breaks the image of the current energy drink, full of chemicals. Indeed, all competing drinks, except one, offer their beverage in cans. That’s why we will propose a new contain: plastic bottles. Available in different format, from 25cl to 50cl, these contain enables easier transport of the drink. Whether in a gym bag or a handbag, an open can can no longer store while the bottle is reformed indefinitely. The bottles will have a stopper teat, making usage more convenient and less risky for active people moving constantly. The bottles will be made with a green plastic. It can be recycled and reused to reduce the impact of waste on the environment. Indeed, it’s impossible for a company promoting ecologic values to neglect the growing concern of consumers for ecology. Position We should reshape specific identity and directional characteristics of Zumo as a sports beverage. Choose gorgeous designs and intense colours to lay an emphasis on the image of the silver generation who care about their style and intend to the luxurious life style. The price will be about 2 £ because we have made decision that our targeted customers is ready to pay for a high quality product. They could be willing to pay for the product, even it could be expensive. Moreover we made a decision to the price, which is higher than other competitor’s products to posit high quality to consumers. What else? We can expect a real success for the introduction of the drink worldwide. We will have to monitor the results of the campaign and the strategies put un place. Subsequently, other operations will need to be considered to maintain the reputation and the dynamism of the brand. E already thought of some actions. For example, it would be interesting to create versions derived from NED: a line of bottle for girls, a light version, as well as other flavours (strawberry, peach, etc.). Proposed perfumes will vary depending on the country in witch the drink is sold. Each of them may have different preferences in terms of taste, so it will be necessary to adapt to their habits. Communication strategy We can lead international marketing campaign as a successful case by selecting specific target layers and using effective promotion routes. Media Firstly, advertising is known as the first step to introduce our product to foreign market We use one method: Innovative advertising, marketing around the world. We are planned to do promotion by teaser ad, outdoor billboards, and sampling party. Our creative team knew create us some very interesting sketches. We could do teaser ad, which are easy to see around us as a promotion method to attract customer’s interests and attention. The location to publicize will be a rush place. Our views will be present in many places: Using outdoor billboards, especially at bus stops, buildings, fitness centres, and on the newspaper, magazines and so on. Hors media The world is waiting for London 2012 Olympic and I think this will be a good opportunity to advertise our products by sponsoring. Olympic always attracts everybody all over the world. If we sponsor Olympic, our product will appear frequently and it will create strong impression in foreign customers. When athletes use our products, our prestige will be consolidated and many people will want to try our products. We going to take advantage the Olympics games for doing the global launched of the new brand, new product line and new image (logo), supports of advertising in media. We are supposed to hold a sampling party. For example, we are scheduled to a sampling party at the fitness centre, which is a lot of members, since we could expect to get people to attract. Also, it could be a good way to inform the new brand. Apply to be official sponsor at next Olympic Games. It’s a great chance for us to publicize our new brand. Olympic Games are the biggest sports event that sportsmen and women all around the world look forward to. We could contract an ad with famous footballers, tennis players, and athletes.

Problems and Prospects of Bangladesh Essay

Despite its poor-country status, increasing numbers of tourists have visited Bangladesh, a new but minor source of foreign exchange earning. Tourism in the early 1980s amounted to some 49,000 visitors per year, but by 1986 more than 129,000 tourists–mostly from India, the United States, Britain, and Japan–visited Bangladesh. According to the Bangladesh Parjaton Corporation (Bangladesh Tourism Corporation), some Tk44.6 million in foreign exchange was earned in 1986 from the tourism industry. PROBLEMS AND PROSPECTS The Bangladesh government and the Bangladesh Aid Group have taken seriously the idea that Bangladesh is the test case for development. In the late 1980s, it was possible to say, in the somewhat patronizing tone sometimes adopted by representatives of donor organizations, that Bangladesh had generally been a â€Å"good performer.† Even in straitened times for the industrialized countries, Bangladesh remained a favored country for substantial commitments of new aid resources from a strikingly broad range of donors. The total estimated disbursement for FY 1988 was estimated at US$1.7 billion, an impressive total but just US$16 per capita. Half of that total was for food aid and other commodities of limited significance for economic growth. Even with the greatest imaginable efficiency in planning and administration, resource-poor and overpopulated Bangladesh cannot achieve significant economic improvements on the basis of that level of assistance. In examining the economy of Bangladesh, wherever one turns the problems crowd in and threaten to overwhelm the analysis. Underlying problems that have threatened the young nation remain unsolved. These problems include overpopulation and inadequate nutrition, health, and education resources; a low standard of living, land scarcity, and vulnerability to natural disaster; virtual absence of valuable metals; and inadequate government and bureaucratic structures. Yet the brief history of independent Bangladesh offers much that is encouraging and satisfying. The World Bank, leader of the Bangladesh Aid Group, described the country in 1987 as a success story for economic development and expressed optimism that the goals of the Third Five-Year Plan, and longer term development goals as well, could be attained. Government policies had been effective in stimulating the economy. The private sector had benefited from an environment of greater economic freedom and had improved performance in banking and production of jute, fertilizer, ready-made garments, and frozen seafood. The average growth rate of economy had been a steady, if unspectacular, 4 percent since the beginning of the 1980s, close to the world average for developing countries. The picture of day-to-day and even year-to-year performance of the economy of Bangladesh is a mixture of accomplishment and failure, not significantly different from that of the majority of poor Third World countries. The government and people of Bangladesh are entitled to take some pride in the degree of success they have achieved since independence, especially when one contrasts their success with the gloomy forecasts of economists and international experts. The international donor community, led by the World Bank, similarly can be proud of the role it has played in assisting this â€Å"largest poorest† nation to become a respected member of the family of nations. * * * Works that are useful for gaining a basic understanding of the Bangladesh economy include Bangladesh: Emergence of a Nation by A.M.A. Muhith and The Political Economy of Development by Just Faaland and J.R. Parkinson. Rehman Sobhan’s The Crisis of External Dependence provides an insightful critique of the foreign aid sector. Kirsten Westergaard’s State and Rural Society in Bangladesh provides information on agricultural development in the context of the relationship between the state and rural society. Articles by Abu Muhammad Shajaat Ali and Akhter Hameed Khan provide agricultural case studies on the village of Shyampur and the Comilla Model, respectively. The Far Eastern Economic Review and Economist both carry timely reports on the state of the economy. Among the most important sources of information on the economy, however, is the documentation provided by various agencies of the governments of Bangladesh and the United States and the World Bank. Important among these is the annual Statistical Yearbook of Bangladesh published by the Ministry of Planning. The Bibliography of Asian Studies each year carries numerous reports on the macroeconomy of Bangladesh and should be consulted for details. (For further information and complete citations, see Bibliography.)

Australia Mini Country Culture of Society Research Paper

Australia Mini Country Culture of Society - Research Paper Example The way this affects communication and the media is that the media can have more freedom to say what they think is the truth. Australia falls in the midrange in the power distance index, falling lower than that other developed countries such as the United States of America. For instance, Australia scores 36 on the power distance index as compared to the United States of America which scores 40 on the same scale. This is a much lower score, as compared to other countries, especially Arab countries such as Malaysia, Egypt and Philippines which score over 90 on the power distance index scale. According to Nisbett & Miyamoto (467-473) Asians and seem to engage in cultural practices in a different way than westerns who regard issues in a context-independent manner. The main reason why the power distance in Australia is low may be the fact that there is equality in wealth distribution in comparison with other states like the United States where the wealth gap in continually increasing, leaving a thin middle class and a large part of the population being poor while a small percentage owns much of the wealth. Australia also scores a 90 for individualism and a 61 for masculinity. As Ihator (38) says, this kind of individualism is most likely to be seen in first world countries like America and not in countries in Africa. Masculinity, as measured in the Hofstede’s Power Distance Index, is a measure of the factors that are considered to be masculine such as power, materialism, assertiveness, etc. According to Kimmel (90) society with a high masculinity score on the Hofstede’s Power Distance Index is an indication that males in that country are more likely to be more assertive on their rights and are more likely to have their own choices and not be dominated. These are people who are not easily affected by public opinion and are not likely to accept power roles are meted for them.  

Social Determinants of Health and Wellbeing Essay

Social Determinants of Health and Wellbeing - Essay Example 1999). A safe environment, adequate income, meaningful roles in society, secure housing, higher level of education and social support within communities are associated with better health and well being. It is these determinants that we refer to as the "social determinants of health" (Baum F. 1999). The key determinants of health are ethnicity, cultural factors, educational attainments, economic conditions, housing, employment security and access to and use of health care services contributing together to portray socioeconomic status in the society of Canada (Raphael, D., 2006). The SODH National Conference focused on the public policy environment (income and its distribution) and not on the characteristics associated with the individuals (income and social status). There are 11 SODS they are: Aboriginal status, early life, education, employment and working conditions, food security, health care services, housing, income and its distribution, social safety net, social exclusion, unemp loyment security (Raphael, D., 2006). The approaches for SDOH are Mid-level approach are a focus on mid-level determinants of health.

Leadership and Change Essay Example | Topics and Well Written Essays - 2500 words - 1

Leadership and Change - Essay Example This study discusses that while leadership and change have been analysed and discussed exhaustively using myriad theories and models, it has been widely accepted that no one theory or model is the unique solution. Leadership traits and change management are situation and individual based and being flexible to adapt and execute is the sure-fire way to success. Recognising the power of the mind to dictate the actions and behaviour of the individual, NLP or Neurolinguistic Programming (NLP) is emerging as a method with a lot of promise. This is touted as a method of programming the mind, emphasizing the mind-body-spirit connection. As the essay stresses behavioural flexibility is important because with dynamic situations, the ability to absorb, adapt and absorb are essential to arrive at the goal. Never being afraid to keep changing allows the solution to evolve naturally. The awareness of the fact that people or events cannot be controlled by us but by a self-management, our responses to them can be managed. To achieve this our skill and our ability to manage ourselves directly affect the extent to which we achieve your goals. That is what NLP aims for. Myers-Briggs is popular model used to determine personality types that in turn determine how they react to people and changing circumstances. Bass’s theory of leadership is based on the assumptions that awareness of task importance motivates people and a focus on the team or organization produces better work.

Green computing or networking Research Paper Example | Topics and Well Written Essays - 750 words

Green computing or networking - Research Paper Example ng is to conserve as much energy as possible, cut down on the usage of hazardous materials and also make the computer recyclable and more biodegradable after its’ been disposed off. It was the year 1992 when the U.S. Environmental Protection Agency took a giant step in promoting green computing not only in the US, but throughout the world. The Energy Star labeling program was launched that year, which recognized the computer peripherals and computer monitors which were energy efficient. The Energy Star program thus brought a new wave in the world of computers. The sleep mode was incorporated in a number of electronic equipment, including a few of the major computer operating systems, as a response to the popularity of the Energy Star labeling program. Green Computing was taken further when TCO Development, a company from Sweden rolled out its TCO Certification program, which basically certified the CRT monitors which had low magnetic emissions. By the turn of the millennium, there was no doubt that Green Computing had affected the computer industry in a big way. Commenting on Green Computing, Jason Harris (2008, p.13) states ‘Educating people about green computing is best done by the experts themselves- the computer consultants.’ The Government regulations and the efforts of several organizations for reducing hazardous materials in computers cannot go very far if the computer users don’t involve themselves with the Green Computing drive. Some steps from individuals which will maximize Green Computing include switching off the PC when its not being used for a long stretch of time, powering up computer peripherals such as the power consuming laser printing machines as and when printing is required., using of laptops and PDA’s instead of desktops whenever possible, using the Power Management feature in the Windows operating system, using alternative sources of energy to power the computer and networks, replacing the outdated and power hungry Cathode Ray

Global Perspectives on Health Essay Example | Topics and Well Written Essays - 750 words

Global Perspectives on Health - Essay Example While aspects such as GDP growth, Infant Mortality Rate and Adult Literacy Rate, Tanzania records a relatively higher statistic in comparison to the whole of the average in the African Region. Nevertheless, when we look at the statistics in a global perspective, it can be concluded that the numbers for Tanzania is staggering. Total Fertility Rate, Under 5 Mortality Rate and Life Expectancy at Birth are just some of the health indicators which show how the country is struggling in indispensable area of health care. The graphs show that there is little to no progression in terms of Life Expectancy at Birth, Infant Mortality Rate, Under 5 Mortality Rate and Total Fertility Rate of Tanzania. It can be observed that Infant and Under 5 Mortality Rates gradually decreased in more recent years. Life expectancy was also augmented while Fertility Rate remained more or less at the same level. This increase in statistics is a good signifier of a move in progress in terms of health. Based on the data shown, it can be perceived that Tanzania has a reasonably high population rate wherein the number of male population is almost similar with the number of female population. It also illustrates that majority of this population are aged 20 and below. This can be directly related to the mortality and life expectancy rate of the country. The World Health Organization attributes the low level of health in the United Republic of Tanzania primarily to poor nutrition, illiteracy and gender inequality. HIV remains to be the most prevalent problem in the country’s communicable DALY but some progress is being shown. From 9.9% as reported in 2000, HIV infection slowed down to 7% within the years 2003-2004 (World Health

The Causes of Criminal Assignment Example | Topics and Well Written Essays - 500 words - 2

The Causes of Criminal - Assignment Example Another theory is that, basically, prison hardens individuals to the point where they are more likely to re-commit after long prison sentences (Song and Lieb 3). Whatever the cause, recidivism is a serious problem, with one expert estimating that we could reduce our crime rate by 50% if we could control 10% of the offenders. (Delisi 6). The theory that an individual is, basically, a born criminal posits that individuals are born with a sociopathic personality disorder that makes them prone to commit crimes throughout their lives. (Kanazawa 2). These people are known as the â€Å"life-course persistent,† and they are contrasted with â€Å"adolescence-limited.† (Kanazawa 2). â€Å"Adolescent limited† refers to the individuals who have a troubled, crime-filled youth, but â€Å"age out† of the prison system with maturity, as they settle down, get married and hold a productive adult life. (Kanazawa 2). The â€Å"life-course persistent,† however, do not the age of the prison system and continue to commit crimes throughout their lives. (Kanazawa 2). While the â€Å"adolescent limited† do not seem to be genetically predisposed to a life of crime, the â€Å"life-course persistent† do. As mentioned above, the â€Å"life-course persistent† are comprised mainly of sociopaths, who are â€Å"prone to commit crimes because they are incapable of feeling remorse or empathize with others pain.† (Kanazawa 2). The behavior geneticist Linda Mealey estimated that sociopaths make up 3-4% of the male population and less than 1% of the female population, yet account for 20% of the prison population and between 33% and 80% of the chronic criminal offenders. (Kanazawa 2). That a career criminal is â€Å"born† as opposed to â€Å"made† is but one theory. Another theory holds that a career criminal is â€Å"made† by prison stays. (Song and Lieb 3).

Summer for a Camp Skyline Ranch Counselor Essay Example for Free

Summer for a Camp Skyline Ranch Counselor Essay When the realization that my final days of high school were vastly approaching, I began to ask myself what I would do with my life. From that point, the thoughts began to creep in of what things I could do to help better prepare myself for the future that was being pushed upon me. Seeing that I have known since a young age that I wanted to be an educator, my exploration of a summer job that would involve surrounding myself with children began. After endless hours of internet searching for the job that would best suit me, I discovered a Christian summer camp that was very much a place that would cease to leave my mind for the next few days. Days passed by and prayers were sent up when I finally came to realize that this was the job I needed. Working at a Christian summer camp would be a great job for any young person because it is a way to spread God’s word with young girls, push limits and set new goals, and it exposes the counselor to see what teachers and educators face on a day to day basis. God’s word always needs to be shared with everyone but more especially to the youth. God has always been a huge part of my everyday life. Finding a place where I would be able to share this joy was a priority I had. Camp Skyline was undeniably the place for that. Each night we would sit around a campfire just to hear the songs of the praises to God’s word. Voices as sweet and soft as honey would travel through the mountain air as if a bee on a summer day. Beneath that sound would be the faint crackling of the fire that blazed before us and faintly gave light to each face. On Sundays we had â€Å"Skyline Church.† Everyone was to wear pure white on this day. Upon entering church I would see girls of all ages running around in white dresses that were catered to fit each of the hundreds of girls. During those next few hours praises would be lifted and hearts would be led to God as if a lost child in a store searching for a parent that would soon be recovered. Some knew where they were being led while others only knew of the joy that was overtaking the friends around them. Blessings would overflow in my heart  after seeing such tiny innocence find something that would forever change every life that heard His call. Pushing limits and setting new goals is a necessity to being a successful person. Challenging myself to step out of my comfort zone was definitely an ambition I had for the summer. My first class to assist in would be ropes. There I would send girls off of zip lines, unusually high swings, and belay girls to their destination at the top of the trees. The smell of sap growing on these large oak trees began to surround me as if cake escaping a bakery and surrounding the streets. My heart sank as I was assigned to be in the tree to send the girls off of the zip line. As I was creeping my way up this never ending oak tree I realized that this is the adventure I had wanted. Capturing the top, I looked out to see the sun gleaming down and beautiful blue skies surrounding as if God himself had spent His morning painting that moment for me. Girls began to climb up and jump off with fright not being a possibility of thought. To my astonishment, panic had left my mind as well and peace had taken the place of that. By the end of those hours, I was just as eager to jump out of that tree only to be caught by a thin cable attached to black rope like a dog on a leash. Teaching is very much underestimated much like being a camp counselor can be as well. Teaching is a desire that I have had for as long as I can remember. Being a summer counselor is very much like being a teacher in many ways. This job consists of continuous hours of helping children obtain a goal they have set for themselves and sometimes just being that comforting hand in a time of need. Encouragement and perseverance are the keys to succeeding in this job. When I walked around camp I could feel the desperation of achieving a task creeping through the air as if a robber in a bank. Much like teaching, counselors must give the reassurance that many children search for to help them succeed. â€Å"You can do it!† is a phrase that is heard often throughout these wide open spaces. Nights are spent making sure they have enough sleep to help them be able to make it through the rest of camp while also allowing them to have fun during the experience. Waking up to find a girl standing over your bed saying she is sick is not a rare occurrence. Drama among the girls, cleanliness, sleepless nights, and being whatever support a girl needs in that moment can sometimes be challenging. Nonetheless rewarding life lessons can still be learned in moments such as these. A job like this me a whole new appreciation for the people who are willing to spend endless hours with children like a teacher does on a day to day basis. In closing, working at a Christian summer camp would be a great job for any young person because it is a way to spread God’s word with young girls, new limits will be set, and it exposes the counselor to see what teachers and educators face on a day to day basis. I recovered all of the goals I had set for myself for the same and was able to make new goals out of the experience as well. When leaving time came I had too many stories to be able to repeat and new standards set for myself to take home. My heart remains overjoyed today when I look back on the experiences I had. Smelling a strong odor can always take me back to the endless scent of dirty Chaco’s. Campers leave with dirty laundry and a stream of tears to follow for they dread seeing leaving day arrive. For me, I am already counting down days until opening day of camp next year while my heart searches for small things to take me back to that wonderful place on the mountain.

The consequences of government imposing a price above or below the free market equilibrium Essay Example for Free

The consequences of government imposing a price above or below the free market equilibrium Essay 1. Use a diagram to show the consequences of government imposing a price above or below the free market equilibrium. (10) When government imposes the free market and prohibits a price from going above a certain level, we call it price ceiling. If the price ceiling is below the equilibrium price, then shortages are created. The intention of price ceiling is to protect consumers from rapid price increases. However, this intention comes with consequences that are unintended. An example of price ceiling is the gasoline shortages in the 1970s. The diagram below will show the consequences of price ceiling: In the first stage (before government imposing), the equilibrium price of oil per gallons is $1.20. This is where the number of demand equals to the quantity of product sold. The graph of demand and supply when government imposes the price below the free market equilibrium is shown below: We can see form the graph that the supply contracts from point A, the equilibrium, to point B, which represents the quantity of gallons if the price of oil was to be changed to $1. When supply contracts, it means that the quantity of oil that is supplied becomes less. Because of the shortage of oil, the demand will extend. The lack of supply of oil and the excess demand, scarcity will occur. Even though scarcity of oil existed before, shortages did not happen before the government imposed. Another outcome of price ceiling is the illegal economic activities that may occur. Because the maximum price that the government pointed is less than the equilibrium price, producers would feel that they could earn more money. With the shortage and the excess demand of oil, producers would then sell the products at a higher price illegally, and they would succeed in doing so because consumers would still need the oil that is so scarce in the market. Because illegal economic activities would occur, the government would then need to hire inspectors. These inspectors would have to supervise the oil market. Hiring inspectors would cost the government more money; therefore the government spending will increase. However, the producers of oil that are investigated would still find a way around the rules and regulations from the inspectors. For example, the producers would lie about their income as they have sold their product in the black market to make more money. This would lead to tax evasion as well, because they would understate their own income. 2. Evaluate the impact of either rent controls or a minimum wage. (15) Rent control is an example of price ceiling. This is a law that prohibits landlords to raise the price of rent to go above the price that they have determined. This law is determined by state or country legislatures. In Mumbai, the rent control act started in 1947, with the intentions of making houses affordable to more people. In rent control, the government imposes the price below the free market equilibrium, making the price lower than what it is supposed to be. Although the government intended well, the act proved that instead of benefitting the whole country, it mostly only benefit some of the poor and the people who already rented a place before the rent control. In the short run, rent control helped many people in obtaining places to live. This mostly helped the poor people who could not afford rents before. However, the effects of rent control have not fully happened in the short run. The number of people who look for housing may not be as high as it takes time to arrange housing. As market conditions change, it also takes a long time until the landlords could adjust the number of apartments they rent. As a result, rent control in the short run had quite a positive impact. However, as time passes, the disadvantages of rent control outweighed the advantages. Even though the intentions of rent control were to protect the rights of the poor, rent control did the exact opposite. As rent control continues in Mumbai, the landlords started to discontinue their rent because they are getting less money for their rents than the years before. Because the price of rents was below equilibrium price, landlords felt that they could earn much more with their rents. With the decreasing supply of rents in Mumbai, the number of demand increases. However, these demands could not be fulfilled with contracting supplies. As supply contracts and demand extends, the rent control act creates a shortage of rents. This would lead to homelessness, as people cannot find homes to live in. Although the rent control act denied access to the migrants, it protected the people that are already housed in Mumbai. Because of their safety in the rent, the people that are housed would refuse to leave, and it would cause immobility, meaning that companies outside would not be able to hire someone from Mumbai, even though they are very capable for the job. There are also cases in which people give their houses to their children, their children give it to their children, and so on. This again, decreases the supply of rents. As time passes and the landlord wants to renew the houses, those people who have stayed in the houses would be paid to leave, thus becoming millionaires when they only had to pay $20 each month. The lack of supply of rents is also seen as the biggest reason for slums in Mumbai. As the number of rents occupied increase and the number of the rents available decrease, more people would not have a place to live, resulting to the slums in Mumbai. Not only does rent control affect the tenants, it also effects what the landlords do. Because the price of rents fall, the landlords would not earn as much money as they did before, when it has potential to earn much more money. As a result, the landlords would decrease the quality of the houses. They could also charge the tenants for things that are supposed to be included in the rent expense, such as TV. In conclusion, rent control acts, particularly in Mumbai had more disadvantages than advantages. Even though it protects the rights of the poor by decreasing the price below the equilibrium, rent control only lead to a shortage of rent. The shortages would then cause slums to increase, as the demand extends but could not be fulfilled. ________________ References: Houterman, Robin. The Global Urbanist. Indias New Model Residential Tenancy Act: A one-size Solution That Hardly fits All N.p., 05 June 2012. Web. 16 Sept. 2012. http://globalurbanist.com/2012/06/05/india-model-residential-tenancy-act. Lessons From Elsewhere: Mumbai Rent Control. Cairobserver.com. N.p., 09 July 2012. Web. 16 Sept. 2012. http://cairobserver.com/post/26830679617/lessons-from-elsewhere-mumbai-rent-control. Lewis, Clara. Proposed Rental Law Gets Brickbats. The Times Of India. N.p., 1 June 2011. Web. 16 Sept. 2012. http://articles.timesofindia.indiatimes.com/2011-06-01/mumbai/29608341_1_landlords-maharashtra-rent-control-act-tenant-associations. Mahajan, Sulakshana. The Rent Control Act. Http://sdmahajan.tripod.com/. N.p., n.d. Web. 16 Sept. 2012. http://sdmahajan.tripod.com/slumming_mumbai.pdf. Principles of Economics. Google Books. N.p., n.d. Web. 16 Sept. 2012. http://books.google.com.sg/books?id=nZE_wPg4Wi0C. Thakur, Pooja. Mumbais Boom Turns Renters Into Millionaires.Www.businessweek.com. N.p., 05 July 2012. Web. 16 Sept. 2012. http://www.businessweek.com/articles/2012-07-05/mumbais-boom-turns-renters-into-millionaires. Tree of Knowledge. The Madness of Mumbai. N.p., n.d. Web. 16 Sept. 2012. http://tokblog.org/?p=309.

The Complexity Of Society And Diversity

The Complexity Of Society And Diversity In the words of Thompson we live in a complex society where diversity is the order of the day. This indeed can result into conflict of interest and discrimination. To narrow this down, discrimination borne out of Cultural Diversity in the social care practice is a very pertinent issue in care delivery especially between the service giver and the client alike. This can be explained as the reflection of the differences that comes through their, languages, values, beliefs, thoughts, behavioural action, ideas and reaction. Basically, is a pointer to the sensitivity nature of the profession and the approaches needed to provide culturally appropriate care that will accommodate and embrace individuals beliefs, values and culture incorporates individuals cultural values, beliefs, and practices including sensitive and of course practitioners among others must take cognisance of individual background to facilitate antidiscriminatory practice in service delivery. When implementing prevention programs to curb any form of discriminatory attitude ,some of the cogent factors that should be considered as sub set of cultural diversity are, ethnicity, socioeconomic status, sexuality, spirituality, and some other areas. Both the internal and external parts of human life can be considered as the understanding of culture. Among diverse of lots of ways to define culture, it can be viewed from the angle of experience, values, knowledge, attitudes, skills, ideas, tastes, and techniques which are transfer from one experienced person in the community to others. Transmitters of culture are now families both immediate and nuclear, religious group, peer groups social groups, neighbours and professional organisations. Essentially it should be noted that element of culture and diversity are numerous, some cultural experiences could be are biological related factors, like physical stature and colour of skin, whereas others could be sociological related factors, like socioeconomic status and religious connection. Based on these variables it will be wrong and illogical to draw a conclusion regarding people based on the way they appear externally. It has become imperative for social care practitioners to be very competent cultural, apart from the fact that this could improve the service delivery standard it will help immensely to help in the quest for antidiscriminatory practice in this profession. Some of the importance of this antidiscriminatory practice in this regards is that it will help to facilitate a serene atmosphere whereby social workers will be able to see it as a matter of responsibility to engage in proper conduct, effective ethical services and decision making. This will enable them to be more conscious about the value base of their service users and of course it will help to maintain an ethical standard that could ultimately serve as a platform on which a professional relationship that can facilitate and improve service delivery can be attained in the long run. Civilization according to Obama can be described as a method of living and an attitude of equal respect for all and sundry. Obama B. (2006).In a similar vein, a speech was delivered by M. Martin in Dublin (2001) in regards to solving the challenges of cultural diversity in the health care Sector in republic of Ireland. Martin stated in his speech that, diversity gives social care practitioners the privilege to develop their knowledge, mental know-how and the understanding of the problems associated with issues cultural diversity in the health care sector from the twin perspectives of both clients and staff. He also identify awareness and sensitivity training workshop for staff as a key requirement for adapting to a diverse population issue. He suggested that such training should be projected towards enhancement of knowledge based development and skills in other to render effective services that are sensitive to cultural diversity. Diversity according to Thompson, (2001: 34), is a term hugely being used to lay emphasis on the differences between individuals and across groups, and the fact that such differences are best seen as an assets to be valued and affirmed, rather than as problems to be solved. Diversity and difference could result to discrimination and thus oppression can take place. Moreover, social care workers do encounter many problems and obstacles in attending the elderly, the young and the physically challenged as well. Ireland as a country is fast becoming a much more multi-cultural society where people are coming from diverse cultural and ethnical background obviously peoples ideas thought and expectations based on service delivery will definitely be conflicted , but it is expected that social care practitioners will manage all these issues as a matter of cultural competency. In recent times, it is now not unusual for a practitioner to work with a black or coloured person or a person from an Eastern European country. Nor is it unusual to work with a child from an ethnic minority in residential care. Another important of antidiscriminatory practice is that it will enable practitioners to have an insight to how human life and experience is characterise by diversity and how is germane to identity formations. Diversity as it may, can be viewed from intersectionality of different dimensions, these factors consist of gender, age, colour, religion, sexual orientation, class differences, culture, sex, physically challenged, immigration status, ethnic background, political ideology and national origin. Social workers need to understand and placed ultimate premium of the fact that as a rerult of individual differences, somebody somehow might have experience or suffred from exploitation, maginalisation, oppression, poverty, exclusion and stigmatisation. Understandind this fact will not only help a practitioner to manage and deliver good servive but will greatly assist to be able to deal effectively in handling individuals need individually. According to Worman, (2005) diversity can best be described as, the the disparities that exist between people that ranges from both visible and non-visible. He identifies three different types of diversity: Social diversity which includes age, race, ethnicity and gender, Value diversity such as psychological differences based on personality and attitudes and Informational diversity which includes organisational differences in education, tenure and function. Rather than seeing this as the beginning and end of one the greatest challenges been faced by this profession it should be seen as a means to an end towards achieving a better service delivery. Perhaps, one of the possible fruits of the challenges of cultural diversity is that it could chrysalises to discrimination talking about the client and the service deliverer . According to Laird, (2008) concerns with racism first emerged in the social-work profession back in the 1970s and during the 1980s major social-work texts appeared to guide practice (Payne, 2005: 277). The new Diploma in Social Work was introduced in 1990 and it made it compulsory for anti-racist practice to be part of the prospectus. Thompsons advanced work on the PCS analysis, (1998, 2006) refers to the personal, cultural and structural levels at which discrimination can occur, as a means of identifying and combating oppression against ethnic service users. As a result of his research Thompson would say that the combination of personal and cultural predispositions can create an ethnocentric outlook. Ethnocentrism results in judging other distinctive groups of people according to the norms of ones own group. This of course can create more problems rather than solution that ought to be the central major target of the carer and invariably it can lead to frustration on the part of the carer. Practically, over time it has been proven that problems that arises from discrimination in service delivery if properly addressed and managed will ultimately enhance performance and this to a large extent will help to improve the lives of the clients. Some the discriminatory acts from recent research have their source from language and culture. Ireland for instance is now a cross multicultural country whereby we have huge number of people from Africa and Eastern block. This factor can make or mar service delivery effectiveness depending on how is applied. Practitioners and service users recognise that language and cultural barriers can limit the provision of effective and meaningful social care. (Share et al 2009: 423). Also, antidiscriminatory practice can necessitate the quest for knowledge and information to improve learning. To be effective at their job, Social Care Workers need to acquire the skills in dealing with culturally different co-workers, subordinates peers and clients. Powell (2004) points out those organisations are becoming increasingly aware of the need to understand and respond to demographic trends in the modern employment force. Carer need to gain an awareness and understanding of the environment around them in order to provide effective supports to service users and their individual needs. A lack of knowledge and/or a lack of understanding can lead to discriminatory practice. Lack of knowledge can simply mean not being aware of the needs and choices of an individual this can lead to complications and frustration on parties. This information may include dietary requirements, religious practices, cultural differences, language barriers or personal rituals. Thomas (1991), observed that workplace diversity transcend beyond gender and race. It cut across people lifestyle, age, sexual preference, functional speciality and geographical location. Communities and organisations are becoming extremely diverse and are being challenged to manage diversity. Wilson (1997) describes the changing workforce as the new workforce. For example, todays workforce includes more dual earner families, an older work force, more people of colour and ethnic minorities, more people with disabilities and more homosexual practitioners. These set of new workers that falls within the groups earlier mentioned are more demanding and their expectation about the employees involvement is so great, Provision has to be made for better work and family balance and access to more vital information, legal frameworks should be in force in order to encourage the Irish workforce to acknowledge and appreciate diversity. The Employment Equality Act 2004 and the Equal Status Act 2000forbid by law on different nine grounds the act of discrimination including race and membership of the travelling community. Section 24 of the Employment Equality Act 2004, states that it is aimed to: Implement the principle of equal treatment between persons irrespective of racial or ethnic origin..establishing a general framework for equal employment and occupation and equal treatment for men and women in regards to employment, vocational training and promotion. As a social care worker, in a diverse workforce, there is a need to recognise and respect such differences. Ethnic and cultural diversity are not a new occurrence in Ireland. The Irish Travelling Community is synonymous with a long history of an indigenous minority group with a strong culture and identity of their own. Only when these differences are acknowledged in a respectable manners and informing ourselves with regard to them can we be rest assured that these differences has been addressed. Equality and diversity are about the understanding and valuing of difference. It is about creating a working environment that recognises respects and harnesses difference. A fair environment allows everyone to contribute and gives the opportunity to all to fulfil their potential. Practitioners face many challenges in their everyday work environment. In stressful situations it is important to have support, for example, from the team a carer work with, the supervisor or even an individual co-worker. Consistency is an important tool for any practitioner so as to provide the best service for the people that they work with. Powell (2004) explains that ignoring diversity may limit a team in its work to reach a required goal. According to Powell, practitioners benefit from working in a multicultural environment as it teaches them a culture of inclusion and they can benefit from the range of skills and values that are present in the team. This leads to the absence of discrimination and prejudice and ultimately both the staff and clients benefit from this environment. Effective social work education and practice in the increasingly mobile and diverse modern European society requires and understanding of minority ethnic cultures and sensitivity to inter-cultural perspectives. The National Association of Social Workers (N.A.S.W) describes the responsibilities of social workers as to act to expand choice and opportunity for all persons, with special regard for vulnerable, disadvantaged, oppressed and exploited people and groups. These standards heighten the acceptance and respect for diversity as a fundamental social work value. Share et al (2009) points out that many third level institutions providing social care courses integrate inter-cultural training as part of the prospectus. Many organisations adopt diversity programmes to combat exclusion in the work place. Social workers have a professional mandate to identify and challenge organisational systems and individual practices that compromise client service, choice and general well-being. (Maidment et al, 2002: 399). Constant rising in Ethnicity and social heterogeneity has been identified as one of the greatest and essential challenges militating against modern societies, and in the same way, one of the most significant opportunities in almost all the advanced countries of the world. One thing that is very certain that can be said about virtually all the modern societies is that is generations are going to be more diverse than ever in a foreseeable future. According to Putnam (2007). He described in the theoretical tool kit of social science two diametrically opposed perspectives about the effects of diversity on social connections. One of those, he labelled the contact hypotheses which argues that diversity fosters interethnic tolerance and social solidarity. The more we associate and make more contact with people who are different from us, it will enable us to overcome our initial hesitation and ignorance and come to trust them more. This is true in social care an example been the first time a service user would have had a black worker as a carer there could or would have being name calling because they did not know any better. In some cases this has improved as the client and carer have gotten to know each other and come to realise that the only difference is their culture and not what colour they are. CONCLUSION This essay has been able to observe and established that in order for social care work to be effective and fair, social care workers need to acknowledge difference and embrace it so as to reap the benefits of a diverse workforce. Racism has no place for the social care worker in the work place. Working with clients who have diverse needs can only serve to further teach a social care worker and enrich their practice, which in turn promotes their standard of professionalism and experience. What is recommendable is that there are two sides to a coin, diversity as it may, in totality could be a blessing in disguise because it can propel a society towards achieving or providing the best and the most effective service delivery in the context of social care practice through all the possible learning and training processes that ranges from competency to ethical conducts for all the social care workers. This essay has shown just what diversity is and what types of diversity challenge social care workers on a daily basis. It has also emphasised how important training and development is in order to give potential social care workers a prepared insight into how diversity can be managed and respected. The world is a small place and social care workers need to recognise and embrace all cultures and their respective differences in order to further enhance their ability to help all service users in multicultural society. Emphasis has been laid on some the importance of antidiscriminatory practice in the context of this profession like better service delivery, enhancing good relationship, improve professionalism and help to facilitate cultural competence and ethical standard amongst others. All this factors put together will ultimately underpinned the future and best practice for this profession.

puddn head wilson Essay -- essays research papers

Pudd’nhead Wilson   Ã‚  Ã‚  Ã‚  Ã‚  The Tragedy of Pudd’nhead Wilson juggles three plot lines, which all come together in a murder trial at the novel’s end. Pudd’nhead Wilson is a Northerner who comes to the small Missouri town of Dawson’s Landing to build a career as a lawyer. Immediately upon his arrival he alienates the townspeople, who don’t understand his wit. They give him the nickname â€Å"Pudd’nhead† and refuse to give him their legal work. He scrapes by on odd work and spends most of his time dabbling in scientific hobbies, most notably, fingerprinting.   Ã‚  Ã‚  Ã‚  Ã‚  Roxana, or Roxy, is a beautiful slave who can pass for white, though she is one- sixteenth black. To save her infant son from ever being sold away from her, she switches him with the child of her white master, who looks just like her son and was born on the same day. Her son Chambers, now called â€Å"Tom† grows up as a white man and heir to an estate. Her master’s child Tom, now called â€Å" Chambers†, grows up a slave. â€Å"Tom† grows into a cruel, cowardly man. His gambling debts lead him, under Roxy’s guidance, to rob houses, sell the now-freed Roxy as a slave, and finally to murder his uncle, Judge Driscoll, in a botched robbery attempt.   Ã‚  Ã‚  Ã‚  Ã‚  Luigi and Angelo are former sideshow performers. Good-looking and charming, they claim to be Italian twins, heirs of a deposed nobleman. They arrive in Dawson’s Landing to rent a room in Widow Cooper’s house, claiming the...

Semantic Web :: Technology, The Green Guide

To establish the extent to which semantic web has been applied in the sustainable building technology domain, an extensive literature search was undertaken. One of the key findings of the review was that there was no real significant application of the semantic web to sustainable building technologies. The few studies with at least some sustainability issues in the built environment are in Macris and Georgakellos (2006) and Edum-Fotwe and Price (2009). Macris and Georgakellos (2006) explored the use of ontologies to help students to understand the contemporary global environmental issues, how they are linked and interrelated and to consider the different views of these issues, before reaching a decision or judgment. Edum-Fotwe and Price (2009), on the other hand, explored the use of ontologies in appraising sustainability of construction projects and development from the social component of sustainable development. The ontologies developed by Macris and Georgakellos (2006) and Edum-F otwe and Price (2009) are nothing more than academic papers and have never gone beyond prototypical system levels. However, it emerged that there is abundance of green/sustainability specifications/standards/ratings/metrics in the literature dealing with various aspects of sustainable constructions. Some examples of these specifications are the Market Transformation Programme database that contains the different building household appliances in the UK houses arranged in a well-defined taxonomy (Market Transformation Programme 2010; Firth et al. 2008; Wood and Newborough 2007), the Green Guide to Specifications (Anderson et al. 2009), the Uniclass (Smith et al. 1997) and the Leadership in Energy & Environmental Design (LEED 2010). The Green Guide aims to provide a simple green guide to the environmental impacts of building materials which is easy-to-use and soundly based on numerical data. Uniclass is a new recent classification scheme for the construction industryindustry (Smith et al. 1997). It is intended for organising library materials and for structuring product literature and project information. It incorporates both CAWS (Common Arrangement of Work Sections for building works) and EPIC (Electronic Product Information Co-operation), a new system for structuring product data and product literature. The Green Guide is part of BREEAM (BRE Environmental Assessment Method) an accredited environmental rating scheme for buildings. LEED is an internationally recognized green building certification system developed by the US Green Building Council, providing third-party verification that a building or community was designed and built using strategies intended to improve performance in metrics such as energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality, and stewardship of resources and sensitivity to their impacts. Semantic Web :: Technology, The Green Guide To establish the extent to which semantic web has been applied in the sustainable building technology domain, an extensive literature search was undertaken. One of the key findings of the review was that there was no real significant application of the semantic web to sustainable building technologies. The few studies with at least some sustainability issues in the built environment are in Macris and Georgakellos (2006) and Edum-Fotwe and Price (2009). Macris and Georgakellos (2006) explored the use of ontologies to help students to understand the contemporary global environmental issues, how they are linked and interrelated and to consider the different views of these issues, before reaching a decision or judgment. Edum-Fotwe and Price (2009), on the other hand, explored the use of ontologies in appraising sustainability of construction projects and development from the social component of sustainable development. The ontologies developed by Macris and Georgakellos (2006) and Edum-F otwe and Price (2009) are nothing more than academic papers and have never gone beyond prototypical system levels. However, it emerged that there is abundance of green/sustainability specifications/standards/ratings/metrics in the literature dealing with various aspects of sustainable constructions. Some examples of these specifications are the Market Transformation Programme database that contains the different building household appliances in the UK houses arranged in a well-defined taxonomy (Market Transformation Programme 2010; Firth et al. 2008; Wood and Newborough 2007), the Green Guide to Specifications (Anderson et al. 2009), the Uniclass (Smith et al. 1997) and the Leadership in Energy & Environmental Design (LEED 2010). The Green Guide aims to provide a simple green guide to the environmental impacts of building materials which is easy-to-use and soundly based on numerical data. Uniclass is a new recent classification scheme for the construction industryindustry (Smith et al. 1997). It is intended for organising library materials and for structuring product literature and project information. It incorporates both CAWS (Common Arrangement of Work Sections for building works) and EPIC (Electronic Product Information Co-operation), a new system for structuring product data and product literature. The Green Guide is part of BREEAM (BRE Environmental Assessment Method) an accredited environmental rating scheme for buildings. LEED is an internationally recognized green building certification system developed by the US Green Building Council, providing third-party verification that a building or community was designed and built using strategies intended to improve performance in metrics such as energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality, and stewardship of resources and sensitivity to their impacts.