Case Study for Trap Ease America (Marketing) - 967 Words

Case Study: Trap ­Ease America 1. Trap ­ Ease only has a once ­in ­a ­lifetime opportunity because the investors see that this product has big potential since the idea is great. The investors saw the product and automatically saw that people would buy it since it is such an easy and clean solution to something associated with messy and violent. The information needed to evaluate the opportunity is the study of the market, competitors, and other products. Also, the awards and buzz surrounding the Trap ­Ease also helped the investors see this as a high potential. The positioning of Trap ­Ease is centered around dead mice and the product. They really value their product and want to show its usefulness. The group’s mission statement†¦show more content†¦There should be ads in the department stores they sell in, tv commercial, and even the internet. If this was blended in with the other â€Å"P’s† , it will have a stronger presen ce in the market. 5. Trap ­Ease America, although being an all new and mess ­free way to get rid of mice and rats, has at least one major competitor: the original mousetrap. The mousetrap has a big advantage in that it has been around since 1876 so many competing companies, like Ortho,, distribute them. Iit has a big place in the market. Also, it has reached all of its possible market target. Whenever there is a rodent problem in a house, it is the first solution that comes to mind. Other competitors are companies that sell poisons and noiseless plug in devices that sell from Riddex and Motocomo. Trap ­Ease is in its inception and will fight its way through the competition with the idea of a mess ­free way to rid the pests. 6. The first thing I would do would be to applaud Martha for her work alone and then hire an actual marketing strategy team. Marketing strategy is too big of an area to cover with only one person. You need other people to focus on dif ferent areas that set up the marketing logic. The best control procedure would be the strategic control. The company needs to first set a better basic strategy and then continually check if it matches the opportunities. This changes how the company approaches the marketplace. Another control that would work well would be theShow MoreRelatedMouse Trap Cases1428 Words   |  6 PagesMarketing Management Trap Ease Case By : FAJRI RAMADHAN Magister Management – Eks XVII 1. Martha and the Trap Ease America investor feel they face a â€Å"once-in-a-life-time opportunity†. What information do they need to evaluate this opportunity? 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