The Best Content for Your Online Shop †Part 3

The Best Content for Your Online Shop – Part 3 Your customer has found his way into your shop, he trusts you, he finds what he is searching for, he is persuaded by your product description, places the product in the shopping cart and then he disappears. What went wrong here?Your store content, your blog, or your product can still be good, but your text optimization shouldnt end once your customer has decided to make a purchase. Behind the product page lurk a number of hurdles and challenges that a shop owner must overcome in order to keep customers happy and welcome them back again in the future.In the final part of our series on the best content for your online shop, we take a look at the content regarding your checkout process and your service-mails. We explain what should receive attention in order to convert your users into satisfied customers. Your customer has found his way into your shop, he trusts you, he finds what he is searching for, he is persuaded by your product description, places the product in the shopping cart a nd then he disappears. What went wrong here?Your store content, your blog or your product can still be good, but your text optimization shouldnt end once your customer has decided to make a purchase. Behind the product page lurk a number of hurdles and challenges that a shop owner must overcome in order to keep customers happy and welcome them back again in the future.In the final part of our series on the best content for your online shop, we take a look at the content of your checkout process and your service-mails. We explain what should receive attention in order to convert your users into satisfied customers.Strengthen Customer ConfidenceMany users decide to cancel the purchase and leave the site with the product already in the shopping cart. In order to prevent this, your checkout process must be designed so that no doubts are raised in the customers mind. Although the final yards often consist of automated processes and formalized procedures, some shopping, basket and service -mail content can strengthen customer confidence.1. Checkout: Shopping, Registration and PaymentVarious studies show that bounce rates of more than 60 percent are not uncommon in the ordering process. For you, that should mean dont confuse the customer but rather communicate in a clear, simple and organized fashion.What belongs on the shopping cart, registration and payment pages?Even if there is, ideally, just a small amount of content on the checkout pages, this should still be optimized. Communicate here as clearly as possible: At no time should the customer start to have doubts and consider whether he or she is making a mistake or question whether the shop is reputable.It is helpful to:Organize the checkout: The whole shopping cart, payment and delivery processes should be as easy as possible for the customer. Organize the process and the individual checkout pages clearly. A progress bar showing the customers status in the purchasing journey provides optimum orientation. Likewis e, the individual call-to-action buttons must be suitably prominent and well-labelled.Overall, the checkout process should not take too long, so dont include too many steps. The user must be logically guided through the ordering process. That means, for example, he or she should receive confirmation when something is placed in the basket, and the order button should be easy to find in the same place on each page.Communicate the shops features: Although you should avoid any unnecessary and distracting information, it may be advantageous to alert the user to the stores benefits. Quality and safety seals of approval can strengthen customer confidence. You can also advertise free shipping and a 30-day return policy in the shopping cart.Offer product details: Dont keep your customers in the dark. Let them see what they are buying right away, in the shopping cart and on the payment page. A picture and details, such as the color, price (with any discounts) and size of the product, should b e easily seen. Information regarding delivery and available features will also provide clarity and boost user confidence. Enter the available shipping and payment methods clearly. And offer the option to delete items and change the total number of products. Users must always feel they are in control of their shopping journey.Make the registration process simple: Collect only the data you really need, not details that might be helpful to have. If the customer has to provide too much information, then he or she is also likely to disappear faster. You could perhaps even think about a guest login. Your registration form should use clearly labelled fields and also specify which fields are required. Opt-in registration for a newsletter or advertising material can also be useful.Communicate clearly: Avoid making it necessary for the customer to have to think about the order process. All content, buttons and invitations should be clear so that its obvious what you want the customer to do.Of fer a contact option: If your customer may need some initial help, ensure the possibility for assistance is available.Take-Away Points:Create a well-organized checkoutCommunicate the shops benefitsGive informative product, payment and shipping detailsMake registration as easy as possibleKeep your customer informed about what to do, and keep all communication clear and simpleOffer a contact option2. Order ConfirmationIn order confirmations, clear and direct, yet friendly, communication is paramount. A confirmation email reassures your customer that the order has been processed.What goes into an order confirmation?The order confirmation summarizes what the customer has ordered on what purchase terms and restates the delivery and shipping arrangement.Your order confirmation should include the following content:A meaningful subject heading with products and/or an order numberYour online shop dataAn order number and customer detailsA short, friendly letterDelivery address and conditions, the order placement date, anticipated delivery date and shipping methodPayment arrangements and, where appropriate, billing addressA detailed list of ordered products, including pricing and quantitiesShipping and packing costs as well as a summary showing the total order costTerms and conditions and legal rights (for example, the right of cancellation, supplier details)A link to the shop/customer accountStylistically, order confirmations are usually factual and direct. The cover letter is almost the only content that you can personalize. Thank your customer and provide information about any further steps that may need to be taken. You should then once again provide the customer with a detailed overview of the product ordered, plus details of all conditions and selected options.In addition to its primary function, the order confirmation is often used as a cross-selling channel. Companies like Amazon use their email to display products that match and complement those already ordered. Take-Away Points:An order confirmation must not be just a sales contractThe format should be clear and user-orientedA confirmation email will reassure the customerProvide the customer with a detailed list of what has been orderedUse a short letter to make a connection with your customerConsider advertising on the order confirmation3. Shipping ConfirmationsThe shipping confirmation will resemble the order confirmation. It is used to inform and reassure the customer about the purchase.What belongs in a shipping confirmation?Shipping confirmations are quite similar to contracts or order confirmations and are usually very plain. They contain everything that is legally important as well as delivery and payment terms.The short letter enclosed with your order confirmation is almost the only place you can add a personal touch.Among other things, a shipping confirmation should include:A meaningful subject line, perhaps containing the article and/or order numberYour online shop dataA customer number and customer detailsAn order number, if requiredA short, friendly cover letterThe delivery address and conditionsAn estimated delivery, or a delivery date, and shipping methodShipment tracking informationPayment arrangements and, where appropriate, billing addressA detailed list of ordered products, including pricing and quantitiesShipping and packing costs as well as a summary showing the total order costNotification of the terms and conditions and legal rights (for example, the right of cancellation, supplier details)A link to the shop/customer accountThere are strict legal guidelines covering the advertising allowed on the shipping confirmation. So whether you offer cross-selling products, ask for a product review or refer to your active social media channels, you should check this aspect very carefully.Take-Away Points:The tone here is usually plain and professional, so an individual and appealing letter could provide a welcome changeCheck the legally important aspects o f your contentMore about Shipping Confirmations:Your online shop content serves as your customer advisors and sales assistants.Accompany your customers on the journey to and from your online store. Good content and a well-structured store are the key to satisfied customers. Inform and persuade your customers about the benefits of your products to promote confidence in your store.Each customer journey has more touchpoints than those featured here, and a shop will have a lot more content to be optimized. However, we hope our series has given you a closer understanding of the most important aspects of your online store content and that one or two of our suggestions will make your online store even more successful.

Brief history of Music essays

Brief history of Music essays The music industry today is growing bigger every minute here in America. However, how did we arrive to the music status that we have today? In this paper, I will provide a brief history of music, and how they link together to form what we have today. The very beginning of music started not with musical notes or pitches, but rather with noise. Noises then are put together in a rhythmic patter to form percussion. Pitch was acquired shortly after and used on special occasions. For example, signals of war, and in ritual dances. The seven-tone scale was developed in China. The seven-tone scale evolved from the non-semi tonal scale: the foundation of music. Through this scale, simple music was formed. Gregorian chants, a form of church music established by Gregory the Great, were created from the use of scales put together with other elements to form a musical setting of the liturgy. This style of music was used in the western churches. Through Gregorian chants, polyphony was born. Polyphony is the use of two notes or more to form harmony, or dissonance. Polyphony formed a new type of music. Two-part singing and folk music are just two examples. Two part harmony soon after expanded to three, four parts, and so on. This expansion of polyphony was spread world wide, and had many different influences due to the birth of music printing in about the year 1500. Sixteenth century was a period of conflict for the history of music. While the Germans and Netherlanders focused more on instrumental polyphony, the Italians focused a lot on the instrumental melody. The outcome of this conflict between the importance of polyphony and monody formed a compromise: the Opera. The Opera is a co-operation of the different areas of music. This made Opera very interesting. Not only did Opera include chorus parts; a form of polyphony, but it also included solos that were accompanied by only one instrument; a form of monody. ...

Assignment # 2 Self Assessment Paper Essay Example | Topics and Well Written Essays - 500 words

Assignment # 2 Self Assessment Paper - Essay Example Being a person who has higher tolerance of ambiguity I would be best suitable for the accounting and finance positions and jobs. This is because in these positions problems are solved with predefined methods and outcomes are usually known. According to the results of the test I have an internal locus of control (2 score) which means that I hold myself responsible for things that happen to me and the events that occur in my environment (Whetten, 78). The findings of this test are consistent with what I perceive about myself. I personally believe that in order to change the current conditions an individual has to take initiative and there is no third party or power involved who can make the conditions better for me. Being a person who has an internal locus of control I would be quite a responsible manager. As a manager I will blame myself for the success and the failures of me, my subordinates and the organization for which I will be working. The test recognized as the cognitive style indicator helped me in finding out that I have scored more than 3.7 in the areas of knowing, planning as well as creating. This means that as a manager and as decision maker I do not jump to make decisions and my decisions are based on facts and figures and while making decisions I take advice and input from my team members (Whetten, 74). Furthermore, the implementation of any decision taken by me will always be done in a well-planned manner. This means that I will first create a blueprint of how a decision will be implemented and what will be the pros and cons of those decisions and then implement the decision. In managerial position I will be quite flexible with new decisions and would be ready to indulge in trial and error while making decisions. The score that I attained was 35 from both the online as well as the book based emotional intelligence assessment which may mean that the tests are quite accurate. The point of

Tort law Essay Example | Topics and Well Written Essays - 1500 words

Tort law - Essay Example Basically, a tort law can be described as a civil wrong not arising from a contract and in the case of negligence, one should owe due consideration to one’s neighbour (Capiro Industries vs. Dickman 1990). It generally refers to the duty of care owed by somebody to his or her neighbour. Cooke (2010) suggests that in the event that it can be proved beyond any reasonable doubt by the court that the plaintiff has suffered a civil injustice, a claim can be raised and a remedy in the form of compensation can be instituted. On the other hand, negligence can be described as a civil wrong arising from the act of negligence by doing something a reasonable man would not do and a plaintiff must prove that the defendant owes a duty of care (Donoghue V. Stevenson 1932). It is of paramount importance for the plaintiff to be able to prove that the defendant had duty to take care of and that duty of care has been breached in order to win the claim. In order to prove the existence of day care d uty, some conditions should prevail where a defendant can be taken to task if this duty is breached. Under the case of Capiro Industries vs. ... In the above case of Ultramares Corporation v Touche (1931) 255 NY 170), the facts are: Justice Cardozo created a special rule with regards to accountants and auditors. He suggested that mass liability should not exist but that only the client and the intended third party could hold an accountant liable for the accountant's negligence (Wegman 2007). Thus the court must be careful especially when it comes to establish negligence in the case involving an unmarked amount of money for an unfixed time with regards to an indefinite third part. An accountant can facilitate a loan transaction between a financial institution and a third party and in this case, only the financial institution and the third party can hold the accountant liable in the event of losses as a result of negligence. In this case, negligence is a common form of tort law which can be punishable if carelessness is proved and the victim will be entitled to get compensation. Failure to protect others from harm as a result o f somebody’s conduct is known as negligence whereby a duty care will have been ignored. From the above explanation of tort, it is clear that the accountant in this particular case has a duty care to make sure that their actions do result in financial losses to the client or the other third party which can be the plaintiff. With regards to this normal test, it does not always follow that duty care is owed by the third party which may result in loss of something which requires the plaintiff to prove that the resultant loss has been a result of the action of the accountant. In the case of Paris v Stepney Borough Council (1951) the editor of Salmond on the Law

Pacquiao Phenomenon in Philippines Research Paper

Pacquiao Phenomenon in Philippines - Research Paper Example The military even once announced a ceasefire against a rebel group just so they could watch a fight of his. Also, it has already been a running joke among the locals that no crime is committed during the day of his fight since all the crooks and thieves would be watching as well. This is quite true in a way because during every match of his, the crime rate for that day drops enormously. Furthermore, he is very much loved and revered in the Philippines, to the point that a movie was even made about his life. On the day of each fight, people who would not have the opportunity to watch him live would either flock into the cinemas, restaurants, and bars just to catch a glimpse of his boxing prowess. Even public gyms and halls in all towns and cities are turned to theatre cinemas, the government obviously making sure that everyone would not miss such a monumental event. While the fight is ongoing, the streets would closely resemble a ghost town since everyone is basically glued to a compu ter, television, theatre, or white screen, watching and scrutinizing every move that he makes inside the ring. In the country, every punch that he connects against the opponent is greeted with wild shrieks and shouts of approval from his countrymen. And when the fight is won, the country would be in a very festive mood, talking about the match, even weeks after it has happened. Every time he arrives home to his beloved Philippines after a fight, he is greeted with a heroes welcome. Even the President has to have a photo-op with him. He would parade around towns and cities, and his presence would be greeted with resounding approval from each and every citizen. Back at his hometown, people would flock outside his mansion, waiting for â€Å"balato† or money from his earnings. Being a kind hearted and generous person, he would gladly give to his fellow countrymen (Torre, â€Å"Political Punch†). Every person definitely wants to have a piece of him. This proud Filipino and future boxing hall of famer has graced numerous magazine covers, advertised foreign and local products, gained accolades for his remarkable boxing talent, and is currently holding the position of congressman in the Philippine legislature. This contemporary phenomenon is no other than Manny â€Å"Pacman† Pacquiao. Pacquiao: The Life of a Champion Boxing is not a career that people would normally take in the Philippines because in the country, boxers would normally start poor, gain money and fame, and exit in the same condition as they started. Manny was born in a life that was mired in poverty. His father having abandoned them, his mother had to singlehandedly support the whole family, taking on odd jobs, which barely amounted to enough money to support all the Pacquiao siblings. At an early age, Manny had to take on jobs, selling food and bread on the streets while studying, just to help in the household expenses. At the age of 14, he secretly left General Santos, his hometow n, for Manila, the capital of the Philippines. In Manila, he continued working and eventually started his boxing career (Chua-Eoan and Tharoor, â€Å"The Meaning and Mythos of Manny Pacquiao†). That was way back. He currently holds eight tittles in different divisions. Nowadays, Manny is considered as one of the wealthiest and most influential people in the world, even making it to the

Translation And Interpretation

Translation And Interpretation Introduction The world has become like a global village as the systems of communication and information technology are developing and becoming more sophisticated .In the process of such rapid exchange of information and for the purpose of improving cultural contacts, one thing is inevitable, and that is translating. This is why there is need for competent translators who not only posses language proficiency but also general knowledge of the source culture and the intricate meanings of the many cultural references that may be of significance in one culture and not in another. Today many idiomatic expressions are found in the business domain. Examples such as: The economy went into a free fall, Obama is seeking to stake out and the solution will cut both ways are all found in various articles in Newsweek (a reputable magazine, widely and internationally distributed around the world and officially translated into Arabic.)One common characteristic associated with idioms used in the business and/or an y other domain is that their meaning can not be inferred from the individual words that constitute them. Although idioms have been connected to informal language and tabloid newspapers, however there is much evidence in the Bank of English that states they are also commonly used in magazines and journals where writers seek to give their articles a more vivid and effective effect on the reader Minugh (2000).It is also stated in the same source that most politicians and journalists use idioms as briefer way to express and convey opinions and ready made evaluations. Translation students in general and specifically the ones who major in Business Translation are assumed to have general knowledge of all language intricacies. For this, knowledge of idiomatic expressions, which constitute today an integral part of the language used in business conferences, debates and meetings, in addition to their use in a variation of magazine and newspaper articles of which there is a great chance that t hey may be asked to translate, is one of the essential requirements of the competent translator. Statement of the problem In principal translating from one language into another is not an easy task, but when the translation occurs between two distinct languages such as English and Arabic the task is aggravated. One of the more prominent translation problems occurs when the translator encounters idioms or culturally bound expressions. Idioms pose a great challenge for translation students as they are bound to the cultural identities and history of any nation; therefore it is assumed that if such culturally bound expressions were introduced to the students through authentic contexts relevant to their field of speciality and considered as an integral part of their educational program, the students will be given insight into the culture, history ,traditions ,values and morals reflected through the language of that nation.While many researches investigated the difficulties linked to the translation of idiomatic expressions by non-native speakers, the majority of these researches and studies have focused, gen erally, on the different theories of idiom comprehension Bortfeld (1998/2002.), and Bortfeld Brennan (1997). There exists ,however, a small body of academic literature which focuses on the study of idiomatic expressions occurring in the business domain ,specifically in journalism,(magazines and newspapers)and their effects and implications on both readers and learners Ulland(1997) .This research aims to contribute to the afore mentioned literature by making a case for the translation of idioms, occurring in business magazine articles, by MA students in their final academic semester at the Academy Of Post Graduate studies/Tripoli to find out what strategies and techniques they are using in contrast with the translation strategies they were taught in their study of translation and with reference to Bakers(1992)strategies .The research also aims at identifying the problems they encounter in the process of translating idioms from English to Arabic. Due to time and space limitation it is not possible to collect all the used idioms and the study will focus on one specific magazine (Newsweek). Significance of the study The translation section in the Academy of Postgraduate Studies has two majors: Translation Interpreting and Business Translation. The latter was introduced three years ago .Translation students majoring in the business translation MA programme are likely to work as translators in companies, agencies, media or as teachers. In fact they may already be in one of the aforesaid posts. They may be asked to translate or even interpret in a meeting where the lingua franca is English (SL) and the (TL) is Arabic, and as mentioned before idioms today are used and can be encountered in a wide range of texts ranging from economic ,financial, administrative, political ,advertising and many others .A competent translator has to have knowledge of all the intricate features of the language they are translating from as well as being competent in their own native language to be able to convey the meaning accurately. This study aims at shedding the light on the importance of learning and comprehension o f idiomatic expressions in the field of business, it will also serve a dual purpose of testing the implementation of previously taught translation strategies to the translation of business idioms as well as offering reference material for further relevant researches to be used as a good ground for their knowledge reservoir. Research questions The researcher would like to address the following questions throughout the process of the study: Are students familiar with the idiomatic expressions encountered in the business field? Which strategies are used by MA students in the translation of idioms with reference to Bakers strategies? To what extent do the students find the available reference tools (dictionaries/internet) helpful and/or useful? Research Hypotheses The researcher hypothesizes the following: H1-MA students in their final semester at the Academy of Postgraduate Studies are not familiar with business idiomatic expressions; therefore, they will not produce accurate translations. H2-Omission or literal translation will most likely be used in the translation of the idioms. H3-The available reference tools are insufficient in aiding the students with their translations. Research Objectives : Expounding on the objectives of using idioms in various business field domains to enhance teachers and students awareness of the importance of teaching and learning such expressions as an integral part of language education and translators language proficiency. Evaluating the implementation of the strategies taught to the students during the course of their MA studies specifically referring to Bakers strategy in order to identify students problems in the application of translation strategies and consequently find solutions and suggest recommendations. Since business translation is a new domain for MA students this research may pave the way for further investigations in the area of idiomatic expressions, for example a comparative study of the use of idioms. in Arabic versus English language may be conducted. Methodology: Multi-word combinations are so numerous in the English language; they are characterized by carrying meanings that can not easily be deduced from knowledge of normal intrinsic meanings of words. General knowledge and competency in L2 would still not help a nonnative speaker to elicit the meaning of word combinations such as: fall flat, thin on the ground or lay something at somebodys door; because the individual words do not give a clear cue as to the intended meaning. To the best of my knowledge, a great number of researchers and previous studies tackled the problem of translating idiomatic expressions in general English, but not in specialized fields such as the use of idioms in the business field; business documents, newspapers, magazine articles.etc. It is worth noting that over the years idioms have entered the English language from the world of sports, for example slam dunk: great success, to classical literature, the goose that laid the golden egg and science technology;you ne ed to recharge your batteries and, they are on the same wave length. Today many idiomatic expressions are found in the business domain, for example: to throw money at a problem, call the shots, do a roaring trade and join the rat race. My objectives regarding this topic is twofold .First, to prove that today such idiomatic expressions constitute a high proportion in well reputed newspapers(Guardian) and magazines(Newsweek),and occur in major domains such as : politics ,economics ,art Hans(2007)à ¢Ã¢â€š ¬Ã‚ ¦ unlike what Baker(1992) states English uses idioms in many types of text,à ¢Ã¢â€š ¬Ã‚ ¦..Their use in quality press news reports is limited ,à ¢Ã¢â€š ¬Ã‚ ¦.in English advertisement, promotional material, and in the tabloid press Nippold(1991)emphasizes the challenges involved in the learning and mastering of idioms and states that nevertheless every learner must be prepared to meet the challenge simply because idioms occur so frequently in the spoken and written English Second, to discuss the role of context in idiom comprehension and the strategies used by Libyan novice translators in translating business idioms with reference to Bakers strategies(1992) in order to elicit the most applicable technique .Fina lly, concluding by making suggestions about teaching and learning strategies to encounter the problems related to translating idiomatic expressions (focusing on business idioms).I have used data from Newsweek magazine, and I also conducted an experiment test including 20 business idioms which were given to final semester masters students at the Academy of Graduate Studies. The students were divided into two groups A/B; the first group was given idioms in context and the second group was given the idioms as single unit expressions. They were all asked to translate the idioms and then answer four questions at the end. The questions were related to three sub-hypotheses:1-most of the students are not familiar with business idioms.2- Students have to be competent in both L1 and L2 to be able to benefit from bilingual dictionaries.3-Novice translators realize that it is important for them to learn and be trained to comprehend idioms because of the functional role they play in language com munication. As mentioned earlier, the whole world is undergoing complex changes in different areas such as technology and education. These changes necessarily have an important bearing on systems of higher education, including translator training programs.

Oceans :: essays research papers

Oceans   Ã‚  Ã‚  Ã‚  Ã‚  The ocean covers Seventy-one percent of our planets surface. Life is concentrated, however, in about four percent of it, and it is this four percent that is being polluted by the tons every day. Everyone needs to understand that the oceans are not endless, and not bottomless. They also much see that the ocean contains much marine life which are essential to our eco-system. And in order to preserve this other world of life, we must stop polluting the oceans, and begin to clean them up. Although using the ocean for a toxic waste dump may provide for a cheap alternative, we must not succumb to these barbaric urges. If we neglect to deal with these ideals, than the world as we know it may not be as great a world for our children as it was for us.   Ã‚  Ã‚  Ã‚  Ã‚  First, we need to understand that the oceans are not the vast resources that we believe them to be, but just vulnerable natural resources. Before Columbus' day, the ocean were thought to be boundless. Although Columbus proved this theory incorrect, the thought still remains in today's societies. â€Å"For we of the 20th century still treat the ocean as the endless, bottomless pit it was considered to be in medieval times.†(Heyerdahl) The majority of the world's population still lives under the misconception that the ocean is a hungry abyss, eager to devour all their waste. These beliefs, however, are all untrue. The average depth of the oceans is only a little more than a mile, when in fact, some lakes exceed this depth rather handily. Although the size of the ocean is often pondered, the thought that it may one day be gone, is never even considered.   Ã‚  Ã‚  Ã‚  Ã‚  The vast majority of all life in the ocean, inhabits only 1/25 of these waters, but it is these surroundings that are in the most danger. In the beginning of the world, marine plankton was vital to the evolution of man. Today, it is even more important to us, being that it provides us with a great percentage of oxygen we receive. â€Å"These minute plant species manufactured so much oxygen that it rose above the surface to help form the atmosphere we have today.†(Heyerdahl) With the disappearance of the plankton through increased pollution, the obvious result will be a total deprivation of our oxygen supply, in turn limiting all people to certain limits. And with urban expansion leading to deforestation, our dependence upon marine life becomes heightened. The importance of marine plankton cannot be emphasized enough, yet most people fail to recognize it as the vital life supply it is.